Product 04 · LiveAmplify

Spendix

Media mix modelling that wraps the whole system — less waste, more ROI.

SPENDIX media allocation, forecasts and channel contribution dashboards
Book a demo →How it works ↓
OutcomesNot platform clicks
Mid-flightReallocation while it runs
One brainShared with operations
Problem 04

Measuring media ROI is a struggle.

Media spend measured against real operating outcomes. Here is what changes when SPENDIX is in place.

The problem

Media is judged on metrics the platforms report about themselves. Nobody can say what the spend did to footfall, basket size or margin in the places where the money is actually made.

Where AI adds the value

SPENDIX reads from the same brain as the operational products, so it can model spend against real operating outcomes rather than platform-attributed clicks — and reallocate the mix while the campaign is still running.

How it works

Four steps, one brain.

Every step runs on GENIUX, so SPENDIX uses your data, your definitions and your permissions from day one.

  1. 01

    Connect

    Spend from every channel meets the operating data you already hold — footfall, basket size, margin.

  2. 02

    Model

    Media mix modelling measures what the spend actually did to those outcomes, not what the platforms say about themselves.

  3. 03

    Reallocate

    The mix is adjusted while the campaign is still running, not in the post-mortem.

  4. 04

    Prove

    Every channel’s contribution is shown against the places where the money is really made.

Built for

4 of 6 sectors.

QSR & restaurantsRetailConsumer goodsLogisticsHotelsMedia
Runs on GENIUX

Same data. Same definitions. Same audit trail.

SPENDIX is one of six ways into the same AI brain, so it never argues with the other products about what a number means — and every answer can be traced afterwards.

How GENIUX works →
More from Tanzo AI

Five more ways into the same brain.

Each one shares your data and definitions with SPENDIX, so the second product is faster to switch on than the first.

SYNK on three phones: incident reporting, the morning briefing and channel revenue
Problem 01Live

The answer is stuck in a dashboard.

Synk Converse

Explore Synk →
SPOT-ON site map with scored locations and a recommendation dashboard
Problem 02Live

New store locations are a gamble.

Spot-On Expand

Explore Spot-On →
VISAI shelf camera flagging non-compliant products, with the control-room dashboard
Problem 03In build

Nobody has time to check the stock.

Visai Protect

Explore Visai →
MARGYN smart scale verifying an order by weight, with the margin dashboard
Problem 05In build

Orders go out wrong, and margin goes with them.

Margyn Verify

Explore Margyn →
ARKYV scanning a paper invoice, extracting its fields, linking it in a knowledge graph and verifying its SHA-256 fingerprint
Problem 06New

Paperwork is lost, scattered and easy to fake.

Arkyv Prove

Explore Arkyv →
Next step

Put Spendix to work.

Every engagement starts with a short Labs workshop: we confirm the decision SPENDIX should improve, the data it needs and the number it will be measured against.

Book a workshop →Back to all productsNext: Margyn →